An image from the photobook Vochos Unidos by Rodrigo Gaya Villar, available now. [/caption] Celebrate Cinco de Mayo & The Launch of Vochos Unidos at Vintage Motor Union
Are you searching for the definitive Volkswagen Beetle book? Or the next must-have addition to your collection of automotive photography coffee table books? Look no further.
Carrara Media invites you to the official release party for Vochos Unidos—a premium exploration of air-cooled culture and Mexican heritage. Join us for a high-octane Cinco de Mayo celebration at Vintage Motor Union in Los Angeles on Sunday, May 3rd, from 11:00 am to 5:00 pm. Whether you are a lifelong Beetle fanatic (aka a vochero), a photography lover, or simply looking for the best Cinco de Mayo vibe in the city, this event is for you.
Why Vochos Unidos is the Year’s Best Automotive Photography Coffee Table Book
In the world of car culture books, Vochos Unidos stands alone. This isn't just a manual; it is an automotive travelogue that explores an entire country and its people, and a vibrant archive of the "People’s Car." Captured through the lens of acclaimed Miami-based photographer Rodrigo Gaya Villar, the book displays the joy, resilience and artistic expression prevalent within the Vocho community.
Whether you are a collector of fine art car books or a VW enthusiast, this title offers unparalleled value:
- Standard Edition ($54.99): A hardcover, 300-page curated journey through Mexico and its rich Volkswagen community. Available to pair with unique Leen Customs pin for addition $15.
- Limited Edition ($124.99): An ultra-premium collectible car book featuring a decorative slipcase, autograph from the author and exclusive Leen Customs pin.
The automotive coffee table book Vochos Unidos by Rodrigo Gaya Villar with Limited Edition slipcase. [/caption] [caption id="" align="alignnone" width="2500"]
The automotive coffee table book Vochos Unidos by Rodrigo Gaya Villar. [/caption] Event Highlights: Meet the Makers
The Cinco de Mayo event in Los Angeles is free, open to the public, and requires no RSVP.
- Author Signing: Meet Rodrigo Gaya Villar and have your copy of the most anticipated Volkswagen Beetle book of 2026 personalized.
- Leen Customs Partnership: We are joined by car culture legends Leen Customs, who will debut two exclusive limited-edition enamel pins modeled after iconic vehicles featured in the book.
- Authentic Celebration: Experience a full immersion into the culture with a local taco truck, live mariachi music, and Mexican folklore dancers.
New Blog: 5 Vochos that Represent Mexico’s VW Beetle Culture
Join the "Vocho" Roll-In
We encourage all air-cooled owners to bring their VW Beetles and park with us! This is a book launch that doubles as a gathering of the Vocho community.
Event Details:
- Topic:Vochos Unidos Book Launch & Cinco de Mayo Party
- Location: Vintage Motor Union, 611 S Anderson Street, Los Angeles 90023
- Date: Sunday, May 3rd, 2026
- Time: 11:00 AM – 5:00 PM
- Admission: Free | No RSVP Required
Why is Vintage Motor Union the Perfect Partner?
Vintage Motor Union in Los Angeles has become a car culture hub for local enthusiasts. Located in Boyle Heights as part of the L.A. Car District that also includes Leen Customs and the BigTime content channel, Vintage Motor Union focuses on fostering community and culture.
We’ve covered VMU (formerly Vintage Japanese Motor Union) in our weekly newsletter Race Day. You can read our introductory article about Vintage Motor Union and founder Savant Young, or find our coverage of their 2025 Black History Month event.
To read a Q&A with Rodrigo Gaya Villar about Vochos Unidos, click here.
Praise for Vochos Unidos:
"We are willing and enchanted passengers on his visual road trip through not only Mexico, but the unstoppable human spirit." — Patrick Farrell, Pulitzer Prize Winner for Breaking News Photography, 2009.
"It's not always about the car, which makes Vochos Unidos so warm and relatable." — Larry Chen, author of Life At Shutter Speed.
"Far more than a book of automotive photography, Vochos Unidos is a gorgeously affectionate portrait of both the Beetle and Mexico." — Victoria Scott, author of We Deserve This.
"Across hundreds of beautiful photographs of this automotive icon, Vochos Unidos depicts humanity itself." — Kevin McCauley, author of Waiting for the Sun to Come Down.
"Vochos Unidos is a visually poetic love letter to his homeland and its favorite, adopted child." — Oliver Wang, author of Cruising J-Town and Professor of Sociology at California State University, Long Beach.
Looking for the best gifts for car lovers? Carrara Media specializes in high-quality, attainable automotive journalism and premium photography books for the modern enthusiast.