{"title":"Vochos Unidos","description":"\u003cp\u003eBooks and pins that celebrate the Volkswagen Beetle culture of Mexico, aka \"Vochos.\" From author and photographer Rodrigo Gaya Villar. Pins by Leen Customs.\u003c\/p\u003e","products":[{"product_id":"vochos-unidos","title":"Vochos Unidos | Standard Edition","description":"\u003ch3\u003eThe Ultimate VW Beetle Automotive Photography Book\u003c\/h3\u003e\n\u003cp\u003eIn this captivating bilingual photobook, one photographer spends five years exploring the streets of Mexico City and its surrounding mountain towns on the hunt for El Vocho — the Spanish term of endearment for the iconic Volkswagen Beetle. Vochos, and the vocheros who preserve them, become the pathway for Rodrigo Gaya Villar to rediscover his ancestral home country.\u003c\/p\u003e\n\u003cp\u003eAlong his travels, Gaya learns how the 60-year old German automobile reshaped Mexico's trajectory with easy, affordable transportation. Now it fuels a passionate community of vocheros who encapsulate its enduring spirit, and embrace its role in shaping contemporary Mexican identity.\u003c\/p\u003e\n\u003cp\u003eOver 300 pages, Gaya's debut collection \u003cem\u003eVochos Unidos\u003c\/em\u003e introduces the reader to vibrant people and locations that place the full Mexico experience on display. Through moments of triumph and heartbreak, laughter and despair, pride and humility, \u003cem\u003eVochos Unidos\u003c\/em\u003e chases the Beetle across a culture and landscape as diverse as any in the world. We become attuned to the spirit of the Vocho, and the adopted homeland that celebrates it.\u003c\/p\u003e","brand":"Carrara Media","offers":[{"title":"Default Title","offer_id":48110317895901,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8424\/5213\/files\/VochosUnidos_RodrigoGayaVillar_standardedition01.jpg?v=1783188986"},{"product_id":"vochos-unidos-limited","title":"Vochos Unidos | Limited Edition","description":"\u003cp\u003eAn exclusive version of the debut collection from Rodrigo Gaya Villar, with production capped at 500 copies. Only available from CarraraBooks.com.\u003c\/p\u003e\n\u003cp\u003eCompared with the standard edition, each copy of the Limited Edition:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis signed by the author;\u003c\/li\u003e\n\u003cli\u003ecomes with a protective slipcase;\u003c\/li\u003e\n\u003cli\u003eincludes a Leen Customs enamel pin available only with purchase of the Limited Edition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn this captivating bilingual photobook, one photographer spends five years exploring the streets of Mexico City and its surrounding mountain towns on the hunt for El Vocho — the Spanish term of endearment for the iconic Volkswagen Beetle. Vochos, and the vocheros who preserve them, become the pathway for Rodrigo Gaya Villar to rediscover his ancestral home country.\u003c\/p\u003e\n\u003cp\u003eAlong his travels, Gaya learns how the 60-year old German automobile reshaped Mexico's trajectory with easy, affordable transportation. Now it fuels a passionate community of vocheros who encapsulate its enduring spirit, and embrace its role in shaping contemporary Mexican identity.\u003c\/p\u003e\n\u003cp\u003eOver 300 pages, Gaya's debut collection Vochos Unidos introduces the reader to vibrant people and locations that place the full Mexico experience on display. Through moments of triumph and heartbreak, laughter and despair, pride and humility, Vochos Unidos chases the Beetle across a culture and landscape as diverse as any in the world. We become attuned to the spirit of the Vocho, and the adopted homeland that celebrates it.\u003c\/p\u003e\n\u003cp\u003eDesigned and printed in Mexico.\u003c\/p\u003e\n\u003cp\u003eISBN: 978-1-9712710-0-2\u003c\/p\u003e","brand":"Carrara Media","offers":[{"title":"Default Title","offer_id":48110320058589,"sku":"SQ1414141","price":124.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8424\/5213\/files\/VochosUnidos_RodrigoGayaVillar_limitededition01.png?v=1783188732"},{"product_id":"vochos-unidos-pin-patina","title":"Vochos Unidos Pin \"Patina\"","description":"\u003cp\u003eStunning enamel pin designed by Leen Customs of a Volkswagen Beetle depicted in the new coffee table book Vochos Unidos by Rodrigo Gaya Villar, a stunning 300-page collection of images from all over Mexico.\u003c\/p\u003e","brand":"Carrara Media","offers":[{"title":"Default Title","offer_id":48113528045789,"sku":"SQ1313131","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8424\/5213\/files\/4x5_vocho2-4.jpg?v=1782926911"},{"product_id":"vochos-unidos-pin-iron","title":"Vochos Unidos Pin \"Iron\"","description":"\u003cp\u003eLimited edition pin of a \"Wedding Beetle\" as depicted in the new coffee table book Vochos Unidos by Rodrigo Gaya Villar, a 300-page collection of images across Mexico. Designed by Leen Customs in Los Angeles.\u003c\/p\u003e","brand":"Carrara Media","offers":[{"title":"Default Title","offer_id":48113530831069,"sku":"SQ1212121","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8424\/5213\/files\/4x5_vocho2-3.jpg?v=1782927188"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/8424\/5213\/collections\/4x5_vochosunidos-2.jpg?v=1783223214","url":"https:\/\/carrarabooks.com\/collections\/vochos-unidos.oembed","provider":"Carrara Media Store","version":"1.0","type":"link"}